Reading Rainbow is not about the rudiments or the fundamentals of reading. It’s about the passion. It’s about learning how to love the written word and developing a personal relationship with literature and having that be a part of your life, for the whole of your life.
For a generation that grew up on a hearty diet of shows like Rainbow and Wishbone, looking back we understand the formative element these shows had on us. They instilled the message that reading is adventure, imagination and growth.